Digital Marketing
Health Check from Brother
Brother's guide to Digital Marketing

Here’s our beginner’s guide to digital marketing:

Email

Keep an opt-in database of customer email contacts and consider sending a weekly or monthly newsletter with the latest offers, creative ideas hints and tips, etc.

This is a great way to drive traffic back to your website, especially if subscribers share the email with their friends and family.

Modern email marking tools such as Mailchimp, moosend and Constant Contact, offer detailed analytics so you will be able to keep track of your campaigns.